This is going to start in someplace completely different than it begins.
A new Swedish 2.0-site launched recently - www.mypitch.se - which lets non-agency groups or people pitch their advertising ideas to companies in need of a campaign. Fresh? Well, not really. Good idea? Sure. The winner? The companies, of course - they get lots of free ideas.
Now, there is a spin on the idea that I wish someone would create (don’t look at me, I don’t have the time): let us call it OurPitch. OurPitch is a place where small agencies and freelancers (like myself) gather and create strategic and tactical social media pitches for companies who have not yet realized the need. So, we would create a closed workgroup for a company who does not yet realize the potential of social media work, develop a pitch, and then try to present it.
OurPitch would have all the tips and tricks needed to create a good pitch & presentation, with PowerPoint/Keynote (go Mac!) templates, business plan templates, social media structure capital etc.
I know I would use it. And I know the first company I would create a pitch workgroup for.
Because, my dear Boeing, you are in need of some serious help online.
I was pointed to an extremely disappointing article today (hat tip, Anders). In it, you will read of an arrogant Boeing attitude, and a fresh, modern and new thinking Airbus. This scares me. I see similar trends online, both in controlled and un-controlled channels. The Airbus web sphere is lighter, better, quicker, and more modern.
One does not need to compare the two spheres particularly much to realize that Boeing has a lot of catching up to do. To me, it does not feel like a particularly distant memory when Boeing launched their current website, but it is clearly ready to be replaced.
And imagine the possibilities - Boeing could take charge of their online brand by approaching any passionate social media consultant and integrating her or him deeply into the next web project. With the content, product, and passionate following the next Boeing.com could easily become a given top destination on the web.