Boeing vs. Airbus, again
This is a good time again to remind everyone that this is me writing, not my company.
I read a great article in an old edition of The Economist today about Maersk, and their new awesome huge container ship the Emma Maersk. She is able to carry more containers than almost any other ship, and Maersk predicts even larger ships in the future. Naturally, the size limits her: she is not able to travel through the Panama Canal etc., but it is still worth it. She acts as somewhat of a bulk mover between freight “hubs”.
Much like the A380 is predicted to do.
So, if one mover of material is predicting increasing use of hub-to-hub moving of “things”, and this strategy seems to make so much sense, why am IÂ so powerfully negative to this behavior when it comes to commercial air travel?
Simply because of this fact: people are not containers. People think, feel, and behave in far less predicable ways. And we want to get there, now!
That is why even though the scientific background that made Airbus feel the A380 was the right way to go probably checks out 100%, but is still wrong. They did not calculate with the fact that even though it might be a per seat cost advantage (or even an environmental advantage) to use bulk carriers of people between hubs, people simply demand other things
That is why it feels so great to be on the Boeing 787 Dreamliner side of things. (And, of course, that is why Airbus has created the A350 - a direct competitor to the 787.) Within 10 days, Boeing will roll out the 787 - all covered with a live webcast - and I will float on small clouds of aviation-nerd-happiness. It is going to be great.
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