Unconventional eCommerce marketing
There are a lot of fun clothing stores online, but few if any come close to T-Shirt Hell. There you will without doubt find something that will make you laugh, and something that will make you mad. Some of the prints are so horribly vulgar that I am chocked to silence for minutes before I start laughing. Think of it as Monty Python on a t-shirt.
Now, the people behind the site have been through some exiting drama in the past; hatred in all its forms. That, together with the general downturn in spending, made me feel rather unsurprised when I got the first of a series of emails explaining that they were shutting down. They had made enough money, and they were tired of the hate. They even extended the deadline for a while. I imagine that few things create action in the shopping carts more effectively than a “you wont be able to shop ever again”.
Now I got another email. The shutting down was simply another spoof. They claim that this was there way to respond to the downturn, this was their “stimulus”. They fooled us all into spending money.
And I love it.
Expecting anything else, I now realize, was dumb. They were clever. And there is a lesson here for all in eCommerce. Urgency is powerful, create it you too!
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