Leading edge going mainstream
My previous employer, renowned PR agency Hallvarsson & Halvarsson, today released their Social Media Newsroom plugin for the immensly popular CMS EPiSever. Oh, how I wish I had been a part of its development.
My fearless prediction here is that this is the future of the SMNR - simply a function in the corporate website as natural as an image gallerly or document archive. This is likely the beginning of the end of the hosted solutions offsite, and I think that this is the way to go. Previously, reasoning around hosting the SMNR offsite has been mostly, in my experience, political. For some odd reason, it had to be built in one of any blog tools, and therefore clashed with the often Microsoft based web environments of many corporate setups.
With the integration of the SMNR technology and functionality in the corporate web space, so much more is won. We see many additional sources of information being able to be pushed in automatically. Contact information, financial results, and new documents for dowload rather than simply the flow of press releases and Flickr imagery.
I see other wins as well: SEO. We will be building link value for the main corporate domain, rather than a sub domain of some service provider.
In the future, we might even see the SMNR take the place of all press sections of the corporate website. I sure hope so.
Congrats, H&H, for a job well done!
Recent Comments